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What does it take to become Top Dog at Westminster? A marketing campaign

2/14/2010

According to the NY Times today, it costs thousands of dollars to become a "Best in Show" champion at the Westminster Dog Show. And the spending isn't only on Pedigree dog food and hairspray. Try big bucks for ads in dog magazines that recount your prized pooch's victories – sometimes with a shout-out to the judges!

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