Real Results

Frommer's Guidebook Relaunches with 10-City Tour

 

Issue

Arthur Frommer, the nation’s foremost expert on leisure travel, re-launched the Frommer Guidebooks. Arthur and his daughter, Pauline, reacquired the rights to publish the guidebooks in spring of 2013. The new books came in two versions: 20 EasyGuides and 10 Day by Day Guides available in print and eBook versions.

Insight

The Frommers embarked on a national book tour to promote the re-launch of their iconic Travel Guides. Allianz Global Assistance, a leading travel insurance provider, sponsored the tour. The travel gurus visited local book shops and talked about the hottest travel trends, including: "Top Vacation Spots for 2014," "Ways to avoid skyrocketing airfare costs," and "Best places for family travel."

Impact

The re-launch of the brand secured national coverage on The Washington Post, Fox Business, Los Angeles Times, USA Today, and Al-Jazeera.  Local coverage of the book tour included: The Denver Post, The New York Post. Charlotte Today, Good Day Sacramento, 6 in the Mix, Good Morning New Orleans, CBS This Morning, WPIX-TV 11, and Good Day Colorado.